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Oral-B / Star Wars TVC
The brief with this one was to push kids to brush independently with Star Wars inspired Powerbrushes. Well, we did that but couldn't resist the temptation of expanding that story a little, and making this low-budget advert look almost as cinematic as the real thing!
The smaller the budget, the more inspiring the challenge.
It was fun to turn a disused tunnel into a secret base and a bunch of local kids into little rebels. If you look closely, you'll see most of the props come from the scrap store!
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